Who reads my company blog? If that’s how you have dismissed your company blog, think again. Once you post a blog on the company website, it ALWAYS remains on the web. What does this mean? It means each time someone crawls the web using keywords you have tagged and used in your blog, he or she will find your enterprise. Your company blog is an investment that won’t fail you. All the more reason why you should thoughtfully plan your company blogs. The days are gone when company

Your mom won’t call me suitable. Yeap, it’s not meant for moms or dads or teachers or any such stereotypes. It’s essentially meant to break establishment. The new Jabong TVC with its old positioning ‘Be You’ is a bold statement, to say the least. Not only is its execution so refreshing but also is its thematic portrayal, liberating. Yet, if you look closely, you will see Jabong has used those age-old marketing formulae that have never failed. What I am going to share here is

There’s nothing worse than a lousy explainer video. At AVM Pictures, we have a natural knack for yawning when we spot one. Explainer videos can make or break your brand – that’s the extent of their impact. Don’t believe it? Well, by 2017, video will take up 69% of consumer internet traffic. So if you want your product or service video to be one of these most watched videos, take note. The following are the reasons why your explainer video should have exceptional story telling

VFX along with great actors results in amazing videos. We enjoy shooting with great actors and models. But the actual fun begins when we get to play with VFX. Last year I took up an ad film production work with a tight budget and tighter deadlines. So I conceptualized some scenes and shots in VFX to complete the entire shoot in one day. This 60-second commercial was shot for a leading real estate client in India in slow motion shots. I personally prefer Theatre actors - they

Did you know that most online videos lose viewers after 10 seconds? Worse, if your online video campaign had, say 5 million viewers, 1 million of them saw less than 10 seconds of it. Whoops! This means that uploading a boring explainer video or corporate film is an opportunity missed. One of the most fatal mistakes of content marketing is neglecting video content in terms of quality and the message it attempts to convey. While it’s true that video viewing has seen an all-time