September 16, 2016

JOB: Cinematography, Editing, Sound design and Background score.

Whenever I watch movies, I never miss out on the musical side of them. I keenly observe how the background score affects the scene. The fight scenes typically have horns or heavy drums or a chasing scene g...

July 26, 2016

At AVM Pictures, we believe that everyone should pursue a vocation or interest beyond monetary gains. We all are built in a certain way and fit into a certain area of vocation. The objective of this column is to discover talents who had the courage to pursue their pass...

June 28, 2016

Who reads my company blog? If that’s how you have dismissed your company blog, think again. Once you post a blog on the company website, it ALWAYS remains on the web. What does this mean? It means each time someone crawls the web using keywords you have tagged and used...

June 19, 2016

Your mom won’t call me suitable. Yeap, it’s not meant for moms or dads or teachers or any such stereotypes. It’s essentially meant to break establishment. The new Jabong TVC with its old positioning ‘Be You’ is a bold statement, to say the least. Not only is its execut...

June 16, 2016

There’s nothing worse than a lousy explainer video. At AVM Pictures, we have a natural knack for yawning when we spot one. Explainer videos can make or break your brand – that’s the extent of their impact. Don’t believe it? Well, by 2017, video will take up 69% of cons...

June 10, 2016

VFX along with great actors results in amazing videos. We enjoy shooting with great actors and models. But the actual fun begins when we get to play with VFX. 

Last year I took up an ad film production work with a tight budget and tighter deadlines. So I conceptualized...

June 1, 2016

Did you know that most online videos lose viewers after 10 seconds? Worse, if your online video campaign had, say 5 million viewers, 1 million of them saw less than 10 seconds of it. Whoops! This means that uploading a boring explainer video or corporate film is an opp...

May 1, 2013

Award winning editor and sound designer Walter Murch explains why he switched to Premiere Pro CC and some good editing techniques.

May 1, 2013

It was a hard choice for me for almost over 2 years since the Final Cut Pro X has released. I was searching for a 64bit NLE for my workflow which is for Documentaries and Corporate videos. I used Final Cut Pro 7 and Sound Track Pro with Motion and After Effects a lot b...

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Murch- Making the Right Editing Choices

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