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How I added VFX shots in a TVC smartly!

VFX along with great actors results in amazing videos. We enjoy shooting with great actors and models. But the actual fun begins when we get to play with VFX.

Last year I took up an ad film production work with a tight budget and tighter deadlines. So I conceptualized some scenes and shots in VFX to complete the entire shoot in one day. This 60-second commercial was shot for a leading real estate client in India in slow motion shots. I personally prefer Theatre actors - they are naturally good. We shot the entire ad on Chroma and later I edited and did some post production VFX to make it live.

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