Your mom won’t call me suitable. Yeap, it’s not meant for moms or dads or teachers or any such stereotypes. It’s essentially meant to break establishment. The new Jabong TVC with its old positioning ‘Be You’ is a bold statement, to say the least. Not only is its execution so refreshing but also is its thematic portrayal, liberating. Yet, if you look closely, you will see Jabong has used those age-old marketing formulae that have never failed. What I am going to share here is