June 16, 2016

There’s nothing worse than a lousy explainer video. At AVM Pictures, we have a natural knack for yawning when we spot one. Explainer videos can make or break your brand – that’s the extent of their impact. Don’t believe it? Well, by 2017, video will take up 69% of cons...

June 1, 2016

Did you know that most online videos lose viewers after 10 seconds? Worse, if your online video campaign had, say 5 million viewers, 1 million of them saw less than 10 seconds of it. Whoops! This means that uploading a boring explainer video or corporate film is an opp...

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Murch- Making the Right Editing Choices

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